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Apple has gotten too predictable. Can its next CEO bring back the element of surprise?

Trade Hub UK regulation desk (2026-08-20): Apple has gotten too predictable. Can its next CEO bring back the element of surprise? Wall Street is hoping that John Ternus will shift Apple’s AI strategy… Primary source: original at MarketWatch (marketwatch.com).

By MarketWatch

Apple has gotten too predictable. Can its next CEO bring back the element of surprise?

Wall Street is hoping that John Ternus will shift Apple’s AI strategy by spending more, pursuing larger mergers and doubling down on innovation.

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Source: MarketWatch