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Fashion and tradition: how John Smedley is innovating in a tough market

Trade Hub UK briefing (2026-11-01): Making jeans again: the Hiut Denim factory in Cardigan Rolls-Royce rides high on craze for customisation Luxury leather: from wallets to cigar cases Tina is… Primary source: original at The Guardian (theguardian.com).

Fashion and tradition: how John Smedley is innovating in a tough market

Tina is wielding a large pair of scissors with authority, slicing with immense skill and precision.

With 38 years of experience, she is an important member of the 230-strong manufacturing team producing fine knitwear for the John Smedley brand. Using a chalk, a semi-circular guide and a sharp pair of scissors, she cuts necklines in the knitted garments ready for the final trim to be attached.

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