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IPL’s value soars past $20bn to rival NFL as one of world sport’s biggest brands

City noticeboard, Trade Hub UK (2026-07-29): Two big franchise deals power 10.3% increase IPL second only to NFL in per-match brand value The Indian Premier League’s value has surged to an estimated… Primary source: original at The Guardian (theguardian.com).

By The Guardian

IPL’s value soars past $20bn to rival NFL as one of world sport’s biggest brands

  • Two big franchise deals power 10.3% increase

  • IPL second only to NFL in per-match brand value

The Indian Premier League’s value has surged to an estimated $20.6bn (£15.5bn), boosted by ownership deals involving two of its biggest franchises, according to a report by the investment bank Houlihan Lokey.

The T20 competition’s value rose 10.3% over the past year, underlining its position as one of the world’s most valuable sports brands, it said. “On a per-match basis, only the NFL ranks ahead of the IPL globally,” it added.

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Source: The Guardian