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Is AppLovin Stock Actually Cheap? What Rising Advertiser Spend and ROAS Signal for Long-Term Investors

Key Points

  • Advertisers report strong returns and are boosting budgets on AppLovin’s mobile ad platform.

  • Investors still need to verify advertiser retention, unit economics, and ad-cycle risks before buying.

  • 10 stocks we like better than AppLovin ›

Mobile advertisers may be seeing impressive returns, even as some question AppLovin (NASDAQ: APP) and its hard‑to-love creative strategy. Explore the core economics, advertiser behavior, and key risks in this evolving adtech story by watching the video below.

*This video was published on Sep. 8, 2026.

Missed AI’s "Act 1"? Act 2 Could Be 15x Bigger. Most investors think they missed the AI boat because they didn't buy Nvidia in 2005. But according to our analysts, we’re only at the end of "Act 1"—the R&D phase. "Act 2" is the global rollout. Continue »

Should you buy stock in AppLovin right now?

Before you buy stock in AppLovin, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and AppLovin wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $383,680!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,382,954!*

Now, it’s worth noting Stock Advisor’s total average return is 937% — a market-crushing outperformance compared to 214% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

*Stock Advisor returns as of September 27, 2026.

Jon Quast has no position in any of the stocks mentioned. Jose Najarro has no position in any of the stocks mentioned. Travis Hoium has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.