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‘It ain’t the same’: inside the bitter battle to free Ben & Jerry’s

Trade Hub UK briefing (2026-07-31): Ben & Jerry’s ice-cream in the tub is still great, but the brand’s newest chocolate-covered ice-cream bar on a stick? “It ain’t the same,” Ben Cohen, the… Primary source: original at The Guardian (theguardian.com).

‘It ain’t the same’: inside the bitter battle to free Ben & Jerry’s

Ben & Jerry’s ice-cream in the tub is still great, but the brand’s newest chocolate-covered ice-cream bar on a stick?

“It ain’t the same,” Ben Cohen, the company co-founder, told the Guardian. Sure, the chocolate coating is still thick enough, but the ice cream itself is “kinda fluffy”, Cohen said – an insult in the ice-cream world that suggests extra air was added to cut costs.

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