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Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

Trade Hub UK briefing (2026-09-01): Whatnot and TikTok are tapping into its potential livestream shopping in the U.S. after a decade of massive success in China. Primary source: original at CNBC Top News (cnbc.com).

By CNBC Top News

Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

Whatnot and TikTok are tapping into its potential livestream shopping in the U.S. after a decade of massive success in China.

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Source: CNBC Top News