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Merry squishmas: £10 squeezy banana on list of top festive season toys

Trade Hub UK briefing (2026-10-14): A cartoonish banana so addictively squidgy that it is “really difficult to put down” is tipped to be among the must-have toys this Christmas , according to… Primary source: original at The Guardian (theguardian.com).

Merry squishmas: £10 squeezy banana on list of top festive season toys

A cartoonish banana so addictively squidgy that it is “really difficult to put down” is tipped to be among the must-have toys this Christmas, according to expert buyers at Hamleys.

The £10 “slow-rise, squeezable, sensory” fruit taps into the “squishies” craze that is fuelling a high street boom in toy sales. In the coming weeks, Hamleys expects to sell thousands of the Big Squij toys, which come in a variety of food and animal shapes filled with a flour-based compound.

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