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Novig credits Sydney Sweeney-backed campaign for platform’s surge in growth

Trade Hub UK briefing (2026-10-03): Novig's "Just Sports" campaign drew backlash from some female athletes but also brought in a rush of trading volume. Primary source: original at CNBC Top News (cnbc.com).

By CNBC Top News

Novig credits Sydney Sweeney-backed campaign for platform’s surge in growth

Novig's "Just Sports" campaign drew backlash from some female athletes but also brought in a rush of trading volume.

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Source: CNBC Top News