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‘Pull the plug’: protesters resort to direct action against AI firms

Trade Hub UK briefing (2026-10-06): In a bar below Waterloo Bridge, a cell of a fast-growing anti-AI protest movement met last week to plot their latest move: disrupting a tech industry dinner… Primary source: original at The Guardian (theguardian.com).

‘Pull the plug’: protesters resort to direct action against AI firms

In a bar below Waterloo Bridge, a cell of a fast-growing anti-AI protest movement met last week to plot their latest move: disrupting a tech industry dinner being addressed by a senior executive from the chip maker Nvidia.

Emma, a 28-year-old bartender, had never before taken direct action and was the most nervous of the four plotters from Pull The Plug, one of a growing number of AI-focused campaign groups around the world.

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